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The next decade of technology will be defined by a new generation of founders building products that are more intuitive, automated taste-driven, and deeply personal. We back these early-stage startups, bridging the cultural insight and operating experience from leading consumer companies to help them build the next wave of category winners.

Jason Yeh

Co-Founder, General Partner

Jason YehJason Yeh
Brian Cho

Co-Founder, General Partner

Brian ChoBrian Cho
Amber Atherton

Partner

Amber AthertonAmber Atherton
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Ex-Gaming Executives Raise $100 Million for New Consumer VC Fund
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Portfolio News
Fundamental Research Labs nabs $30M+ to build AI agents across verticals

https://techcrunch.com/2025/08/01/fundamental-research-labs-nabs-33-million-from-prosus-to-build-ai-agents-for-multiple-verticals/

Tonic, the social practice and performance app, is hiring a Growth Manager

Apply Here

Chronicle Bets $12 Million On AI Spotting A Billion Dollar Franchise

https://www.forbes.com/sites/charliefink/2025/06/24/chronicle-bets-12-million-on-ai-spotting-a-billion-dollar-franchise/

SweatPals Builds Gen Z’s ‘Third Space’ With Fitness & Flexibility

https://athletechnews.com/sweatpals-builds-gen-z-third-space-with-fitness-flexibility/

How A Nigerian Entrepreneur Raised Millions To Develop This Credit Cards Assistant

https://www.youtube.com/watch?v=MnB7jTzUzS8

Companies We're Proud to Partner With